FRAMA

FRAMA has a general appreciation for permanency, with an intention for all products to last for years to come. FRAMA ensures high-quality standards by making thoughtful and careful decisions at every step of the production process, favoring a reduced material palette to ensure quality.

To ensure durability and strength, FRAMA focuses on environmentally friendly, untreated, and natural materials including noble wood, marble, clay, terracotta, and textiles.

FRAMA is transparent about its manufacturing process, making products in lower volumes at small production facilities located throughout Europe, which benefits local communities and ensures the highest quality.

FRAMA defines its philosophy as a belief that "thoughtful design can awaken curiosity and inspire discovery— a design philosophy stimulating the senses and conveying feelings of balance and meaning."

With objects and designs that focus on utilitarian living and self-care, FRAMA intends to encourage you to live a slower and more reflective lifestyle that supports the well-being of all.

FRAMA has a focus on empathy, trust, and respect for diverse points of view, with a curious, passionate, and dedicated approach to creating long-lasting designs.

With this in mind, FRAMA opens the doors of its Studio Store––located within St. Paul's Apotek in the historic neighborhood of Nyboder––to the public regularly for events, collaborative gatherings, and even art and design installations. We love how FRAMA is constantly working to involve and support local communities!

FRAMA is constantly guided by curiosity, experimentation, intuition, and a quest for authenticity, with human scale and practicality at the center of everything they do.

FRAMA established a preference to preserve classical Scandinavian design values through meaningful collaborations with designers and specialists that prioritize a product's longevity and permanency over meeting the typical benchmarks expected of a business.

FRAMA's work is centered around four experiential influences: travel, nature, space, and stories. "When these influences play in unison, they harmonize into an ambiance—a unique character and distinctive atmosphere tied to a specific place and time."

With FRAMA, you are bound to find multiple favorites worth treasuring for years to come. While we love the simple geometry of each piece, here are a few of our favorites that will give you a feel for what FRAMA represents:

• FRAMA AML Stool: a petite furniture object for everyday interiors that can be used as a side table, plant stand, or an additional seat

• FRAMA Triangolo Chair: a breathtakingly progressive and sculptural design defined by sleek lines and simple geometry

• FRAMA Rivet Cart: a raw aluminum storage piece with hand-hammered rivets, two open shelves, and wheels for easy movement

• FRAMA Sutoa Storage: named after the Japanese word sutoa, which means to contain, this elegant storage solution combines sculptural design with functionality